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The Compass and the Nail

ebook

Brand development and direct marketing expert, Craig Wilson, argues for the responsibility of consumers and the companies they spend money with. It is only through the power of the consumer, and the dedication of businesses to creating responsible and sustainable products, that we will be able to combat the draining of resources and the chemicals behind global warming and air and water pollution.
Craig Wilson's The Compass and the Nail lays out a plan for how businesses can use consumer concern for the planet in order to create more successful businesses, while at the same time pushing forward in more sustainable business practices.


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Publisher: Rare Bird Books

Kindle Book

  • Release date: July 20, 2015

OverDrive Read

  • ISBN: 9781942600152
  • File size: 4712 KB
  • Release date: July 20, 2015

EPUB ebook

  • ISBN: 9781942600152
  • File size: 4712 KB
  • Release date: July 20, 2015

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Brand development and direct marketing expert, Craig Wilson, argues for the responsibility of consumers and the companies they spend money with. It is only through the power of the consumer, and the dedication of businesses to creating responsible and sustainable products, that we will be able to combat the draining of resources and the chemicals behind global warming and air and water pollution.
Craig Wilson's The Compass and the Nail lays out a plan for how businesses can use consumer concern for the planet in order to create more successful businesses, while at the same time pushing forward in more sustainable business practices.


Expand title description text